Atlanta Hawks, Atlanta Thrashers, Houston Rockets and Utah Jazz Choose Qcue to Energy Dynamic Ticket Pricing

Qcue, the dynamic pricing engine for stay leisure occasions, right now introduced offers with Nationwide Basketball Affiliation (NBA) franchises, the Atlanta Hawks, Houston Rockets and Utah Jazz in addition to the Atlanta Thrashers of the Nationwide Hockey League (NHL). Already the chosen dynamic pricing resolution for groups in MLB and the NHL, the Hawks, Rockets and Jazz mark Qcue’s entry into the NBA.

As the one totally built-in software-based dynamic pricing resolution in the marketplace, Qcue reduces the time it takes to re-price tickets from a number of days to just some minutes. Subtle algorithms take into consideration playoff implications, climate, opponents, day of the week, real-time gross sales and different market circumstances to find out the optimum worth for every ticket as soon as a worth adjustment is decided.

„We consider that Qcue’s dynamic pricing system gives a flexible resolution that’s simple to make use of and versatile sufficient to satisfy the wants of each our NBA and NHL franchises,” mentioned Tracy White, Chief Gross sales Officer and Senior Vice President, Gross sales and Advertising and marketing for the Atlanta Hawks and Atlanta Thrashers. „Sports activities market circumstances are continually altering and now we’re in a position to shortly adapt to them whereas additionally offering larger worth to our season ticket holders.”

„Qcue’s know-how will in the end enable our followers and shopper demand patterns to dictate single-game ticket costs,” mentioned Christopher Dacey, Vice President on the Houston Rockets.

With Qcue’s dynamic pricing system, 1000’s of worth modifications take just some minutes. The SaaS-based software program resolution helps groups analyze gross sales information and different exterior pricing variables, offering gross sales and income projections, in addition to suggestions on setting the correct worth on the proper time. Whether or not it is a shock playoff run or an MVP coming to city, groups are searching for methods to remain versatile to match ticket costs with the worth of the expertise.

„We’re excited to maneuver within the route of dynamic pricing with Qcue,” mentioned Jim Olson, Senior Vice President of Gross sales and Advertising and marketing for the Utah Jazz. „Dynamic pricing permits us to raised worth our tickets in accordance with public demand. The Qcue system is a confirmed system that takes the guess work out of the method and supplies us with the info to each service our followers and maximize our alternatives.”